In 2011, Sixe was invited to totally rebrand Gold Coast-based East Coast Car Rentals with a new, fresh and modern look. Since then, we have continued to supply tactical support and communication materials to match the growth speed of one of the largest independent car rental businesses in Australia.

In line with the client brief, we developed a new brand identity to accommodate East Coast Car Rental’s ambitious commercial objectives.

East Coast Car Rental logo

We introduced a portfolio of creative concepts to position the brand effectively.

Creative concepts for East Coast Car Rentals

We designed various tactical marketing communication outputs to build brand equity.

Graphic design services for East Coast Car Rentals
In 2016, Sixe developed the “There Starts Here” advertising campaign using iconic lifestyle and landscape images from both Australia and New Zealand, tailored to the local markets. These images are all intended to convey the same universal theme, to create a creative consistency, support the brand’s key message and communicate a universal trope of ‘escape’ and the idea of ‘possibility’.
To kick off their marketing plan, we developed and implemented integrated digital activities which encompassed an EDM and Facebook campaign, rewarding their customers and followers for submitting photos of their favourite ‘on-road’ experience.

Electronic direct marketing and social media based promotions for East Coast Car Rentals