Founded by Sunshine Coast icon, Annette Sym, Symply Too Good To Be True are a leader and innovator in the weightloss industry, best known for their cookbooks and mentoring programs. Annette’s position as ‘Australia’s favourite weightloss mentor’ is built on years of promoting realistic, sustainable weightloss through healthy lifestyle choices.
Symply Too Good (STG) asked Six Elements to give them a brand refresh, an update to their packaging and complete website overall.
The results are a new, fresh brand with an extended colour palette to be used through their cookbooks and other printed material, packaging designs for their range of Breakfast Shakes and a new Wordpress website. Behind the scenes we have re-invigorated their Brand Story and Brand Positioning and helped re-position their mentoring arm as “Symply with You”.