Six Elements was approached by this newly established Financial Advisory business which was born out of the closure of the well-known Whittaker Macnaught Group in June 2013. Already established as a reputable and successful Financial Advisor, Michael Rowland was clear in his brief to maintain his position within the Sunshine Coast market place using a variety of tools. This was an exciting project which utilised every ‘element’ of our business with other BTL activities continuing.
First we developed a new brand and logo as part of the identity.
After we finalised the brand identity, we introduced a look and feel to encapsulate the key offerings and thoughtfully developed culture that is Rowland Financial Advisory.
Applying the new creative concept to reflect the brand's positioning, we designed a multitude of supporting marketing communication materials to be utilised in various environments.
We then rolled out a Drupal 7 CMS website, as well as other digital assets for tactical purposes.