Ozpig is one of Australia's most exciting and innovative outdoor camping and travelling companions and it's based right on the Six Elements door-step on the Sunshine Coast. Since the brand's formation, Ozpig has become a well known name within the camping and caravanning industry. In early 2013, this family owned business approached us for a total re-brand to gear them up as they take on new Australian and global distribution channels. Since then, we have given the total package to our 'piggy' by utilising every skill set we have in-house.
Acknowledging that the previous brand identity had already established equity amongst its fan base across Australia, we kept the fundamentals of the original logo, revised the font and introduced a new colour combination to represent an 'earthy' feel. In addition to this, we introduced a corporate positioning statement to reinforce the brand's overall purpose in the market place.
As part of the brand positioning process, we introduced a marketing tag line to validate the well established, strong brand equity. We also created various icons to position the brand for future brand awareness and development activities.
Once the branding process was complete, our talented graphic designers and copywriters reviewed and reworked all the existing communication materials, applying the new concept throughout.
For use in Ozpig's annual advertising campaign, we developed a series of television and video materials. This project was also planned and implemented in-house by our creative team.
We designed and developed a very powerful website for Ozpig, with comprehensive content to engage the high volume traffic. In addition to their website, Ozpig has a popular Facebook page which we enhanced by applying the new branding and creating apps to connect followers to specific areas of the website.
In Addition to the Ozpig Australian website, Six elements recently devleoped a WordPress website for Ozpig UK.