The directors of Initiative approached Six Elements to reinvigorate the look and feel of their existing brand. We carefully refined their existing look to better reflect the industry, and more importantly, the culture of the business itself.
With the recent consolidation of their divisions, Initiative Accounting changed its name to 'Initiative Group', and to reflect their various market offerings, we developed a new website with a powerful framework, while protecting their original brand positioning.
We are proud to be associated with the progressive and professional collection of people at Initiative Group.
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