An exciting new opportunity for our long-standing client Rowland Financial, this project required the naming and brand development for a ‘female-focused’ financial advisory service. To meet the brief of ‘being friendly and trustworthy but professional and feminine’ the name Freya – the Norse goddess for material wealth - was chosen. To launch the brand Sixe developed a website, stationery and collateral and four short infographic videos which demonstrate why women need specialist financial advice.