Following the development of a well established branding strategy, the next step is to reflect the core message with powerful creative strategies, with the intention of reflecting the brand culture appropriately to attract and connect with the target market. This process may involve the review of a logo and/or positioning statement along with countless other key tactical elements. These vital creative inputs are then used to produce creative guidelines for the brand which play a vital guide in maintaining synergy in all future marketing communications.
Creative Concepts Projects
Creative Concepts Services
A creative strategy relates to the crucial strategic choices required to develop effective marketing messages and is often also called a copy or advertising strategy. It not only defines what you will say about your product or service and how you want it portrayed to consumers, but also how it...
Logo Design and Positioning Statements
Logo design is very much a specialist skill. Our qualified and experienced graphic designers take great care to ensure that the logos they produce have full relevance to the brand and its culture. They ensure that the colours they select reflect the brief and the industry effectively and will...