As part of broader marketing strategies, the brand development process should begin with a study of the core target market, followed by implementation of appropriate activities to improve overall brand awareness.

The ability to enhance the performance of a brand lies in growing the brand’s equity by establishing and maintaining consumer brand loyalty. Therefore, any brand positioning process ie: rebranding and brand rescue, needs careful planning - often with professionally conducted quantitative and/or qualitative market research programs e.g. focus groups.  In line with the findings from these types of market research tools, the balance of the strategy involves implementing integrated outputs to deliver effective marketing communications.

Brand Marketing Services