Advertising and Marketing Articles and Advice

Web Development Horrors

: Here’s some valuable advice on engaging a Web Developer; don’t become another horror story… I am noticing that more and more Sunshine Coast businesses are...

Listen to your customers

: If you are selling a product and your market share hasn’t increased with all available operational resources, the next growth strategy for your business would lie in...

Integrated is the key word.

: The most valued key word with our clients, global and national, is “integrated”. It is not an ideal scenario for old-school marketers, but these days, reaching and...

be first or be unique

: “You never change things by fighting existing reality. To change something, build a new model that makes the existing model obsolete.” I’m not certain from where...

creative concept and graphic design; are they the same animal?

: In actual fact, they start out as two totally different beasts. Thinking creatively should be the first step in reaching your target audience and is only effectively done by...

the effect of business culture on branding

: You attract what you reflect…. I am a strong believer that a business attracts what it reflects. With this in mind, there are a number of areas that businesses need to...